Greatest Living American: Personal branding via Google bomb

April 17, 2007 at 9:38 pm 1 comment

Is Stephen Colbert the Greatest Living American? Regardless whether it’s intentional or not, he has already added that search term to his personal identity. I remember a lot of talk in the Fast Company period of the late 90′s and early 2000′s regarding cultivating a personal brand for oneself. Greatest Living American is one heck of a personal brand! I’d certainly opt for that over Miserable Failure.

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1. Roger Cart | May 26, 2009 at 11:03 am

That’s a great idea! I think I will hire someone to get me to the first place under “the geatest texan”.
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